NEU/START
A STRATEGY AND CONSULTING STUDIO
FOR BRANDS, ORGANIZATIONS AND
EXECUTIVES
HI, NICE TO MEET YOU.
smart EU brand manual
The so called brand compass is created as a tool guiding everyone towards brand-related decisions. This manual is an overview of the most relevant information about the global brand, brand strategy, regional challenges and specifics in the EU.
smart #1 market entry campaign
The campaign shows the arrival of the new smart #1 by connecting the EV community with an European utopia, with out-of-context architecture and nature.
smart Europe
Brand strategy, brand communication, brand trainings/workshops.
Repositioning and "uplift of the brand" to a new premium level. Development of the strategy and communication concept for the 360° market entry campaign in Europe for the launch of the smart #1. Creation of the brand manual as well as training and support of the workshops in the European markets.
SELECTED MANDATES
We help you navigate, when business needs are overwhelming or your brand need a change. Often a process-based reboot/a new start helps.
It is a symbol for a systemic consulting approach that reboots the organization, the brand or the executive team with its own forces. This is achieved through quick, continuous, small changes that reboot the system and overwrite the old patterns.
Our mission is to build a strengths-based organization, an identity-based brand and an authentic leadership that has the power to create change, movement and progress.
Let's press NEU/START.
Binit Technologies
Brand strategy, brand communication, excutive consulting.
The game-changing company clean-tech company headquartered in Helsinki Finland, is here to reduce household waste, tackle plastic pollution, and help customers feel better about their consumer choices. In autum 2024, the first AI powered home waste tracker will be launched.
HVS
Organizational development
HVS was repositioned & re-branded during the merger with familie redlich AG and coding agency CPS.
Mercedes-AMG
Partnership strategy and manual
From Swiss watch maker IWC to Michelin, Mercedes-AMG has numerous partnerships that were analyzed, clustered and visualized to be ready to be activated.
smart 25 years book
Editorial concept, project supervision
For 25 years, smart has been known driving forward the spirit of the unconventional. An attitude that is now being captured on paper with the publication of a limited edition illustrated 400 page book entitled "ALWAYS UNCONVENTIONAL".
SERVICES
Corporate management, optimization of processes and structures, systemic organizational development, data-based strategy development, brand navigation, brand management, brand strategy, branding for FMCGs, repositioning of brands and products, professionalization of idea generation processes, personal positioning, self-organization, mentoring and coaching.